Book Description
This digital document is an article from New Statesman (1996), published by New Statesman, Ltd. on December 16, 2002. The length of the article is 888 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: How to shop without the hassle: James Crabtree and William Davies find online retailers transforming the spirit of Christmas. (New Media Awards).
Author: James Crabtree
Publication: New Statesman (1996) (Magazine/Journal)
Date: December 16, 2002
Publisher: New Statesman, Ltd.
Volume: 131 Issue: 4618 Page: 91(1)Distributed by Thompson Gale
Excerpt. © Reprinted by permission. All rights reserved.
Something strange is happening to Christmas. Usually, it's the time when advertisers remind us to adore the company of our family and welcome all comers into our home. Christmas is sold as a season of selflessness and goodwill. But this year, with a collective "bah humbug", the branding agents have decided that December is becoming a time of stress, queues and disasters waiting to happen. This rebranding is symptomatic of something starting to change; that something could just be the belated impact of c-commerce.
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