Book Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on May 6, 2002. The length of the article is 737 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: Shifting gears: auto parts seller moves from dot-com to software.(Wrenchead.com Inc. transitions into software company Wrenchead Inc.)(Brief Article)
Author: Jeannie Prezioso
Publication: Westchester County Business Journal (Magazine/Journal)
Date: May 6, 2002
Publisher: Westfair Communications, Inc.
Volume: 41 Issue: 18 Page: 1(2)Article Type: Brief ArticleDistributed by Thompson Gale
Excerpt. © Reprinted by permission. All rights reserved.
In June of 1999, Bryan Murphy, a Detroit native, and his cousin, Gus Conrades, who lived in Greenwich, Conn., launched Wrenchead.com Inc., a web site that sold after-market auto parts to consumers.
Roughly three months into the company's startup, Murphy decided he didn't like the company's business model, and wanted out of the directsales business.
"I didn't like the business model of shipping parts online," he said. "The margins were horrible."
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