Book Description
This digital document is an article from Frozen Food Age, published by Cygnus Business Media on January 1, 2002. The length of the article is 1308 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: Pizza innovators may rise above regulations: Major players in the frozen pizza industry say government regulations stifle their creativity, and should be eliminated.
Author: Michael Hartnett
Publication: Frozen Food Age (Magazine/Journal)
Date: January 1, 2002
Publisher: Cygnus Business Media
Volume: 50 Issue: 6 Page: 1(2)Distributed by Thompson Gale
Excerpt. © Reprinted by permission. All rights reserved.
Not all frozen pizzas are created alike, but Uncle Sam's regulations have had the effect of discouraging manufacturers who want to stray from the path of pizza purity.
With Information Resources Inc. (Chicago), reporting annual sales of frozen pizza topping the $2.6 billion mark and growing at a rate in excess of 6%, who knew that the category and its innovators were being stifled by regulations which require that all pizzas share certain common characteristics--such as "a bread base," tomato sauce, and cheese? All of that may change in 2002, and perhaps as early as the first quarter.
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