Book Description
This digital document is an article from PPCJ. Polymers Paint Colour Journal, published by DMG World Media Ltd. on March 1, 2004. The length of the article is 1764 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: Realising global ambitions: a pioneering attitude has helped BASF grow from a small family company to global player in just over a hundred years.(Automotive Coatings)
Publication: PPCJ. Polymers Paint Colour Journal (Magazine/Journal)
Date: March 1, 2004
Publisher: DMG World Media Ltd.
Volume: 194 Issue: 4474 Page: 52(3)Distributed by Thompson Gale
Excerpt. © Reprinted by permission. All rights reserved.
As Hamburg businessman Max Winkelmann laid the foundation for his factory in Munster Hiltrup, Germany, in 1903, he would have barely dreamed that this occasion marked the birth of one of the largest coatings locations in the world.
>From its founding to today, the history of the factory is characterised by courageous, entrepreneurial decisions, pioneering innovations, and cooperation with customers around the globe.
After modest beginnings, the company developed into one of the leading coatings manufacturers. With the development of nitrocellulose paints, the company, operating under the name of Glasurit-Werke,revolutionised automobile production in 1925.
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