Book Description
This digital document is an article from Remodeling, published by Hanley-Wood, Inc. on April 1, 2004. The length of the article is 550 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details
Title: Divide and conquer: offering roofing services to customers past and future is a foot in the door for new business.(Roofing)
Author: Jim Cory
Publication: Remodeling (Refereed)
Date: April 1, 2004
Publisher: Hanley-Wood, Inc.
Volume: 20 Issue: 4 Page: 118(1)Distributed by Thompson Gale
Excerpt. © Reprinted by permission. All rights reserved.
The marketing company that Jim Corridon uses told him that his operation, Metropolitan Contractors of Fairfax, Va., was a "rare animal." Corridon's firm operates two divisions: design/build remodeling and home improvement, including roofing, siding, and windows. Founded in 1990, Metropolitan added roofing eight years ago. The idea was to provide a "need-based" service.
"When your roof leaks, you have no choice but to get it fixed," Corridon points out. The advantages to offering those services, he says, are threefold: "It gets us in the door with a lot of new clients. It builds cash flow. And it helps us control the schedule and the quality of the work."
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