Indie Power: A Business-Building Guide for Record Labels, Music Production Houses and Merchant Musicians [DOWNLOAD: ADOBE READER]

Book Description
INDIE POWER is your handbook for the indie music revolution, distilling the BEST business practices for all 21st-century music entrepreneurs who want to create successful music enterprises. In it you will learn: - how to discern key trends in today’s music biz - guidelines for assessing your business readiness - the secrets for identifying where today’s opportunities lie in music - up-to-the-minute tips for finding the best resources for music entrepreneurs - how to map out a comprehensive music business plan - the best ways for raising capital for your music projects - how to secure the required business paperwork you will need to launch your business - the path to painless financial management - setting up a productive music business office - building a successful biz team of interns and associates - doing the business of A&R and music production - full-spectrum business management strategies - ways to creatively expand your music business activity Though its primary audience are those running their own labels and production companies, it was also created to provide illumination and support to anyone starting, running and growing a music-related business today.

From the Author
It's a whole new music business out there and the most exciting developments are coming from the independent sector of the biz. Large companies no longer have the advantage as the market continues to splinter and as desktop technologies give indies the look, reach and efficiencies to build global audiences. The times therefore call for continual indie EMPOWERMENT! INDIE POWER provides just that - tools, strategies and resources to help inform your business, find new markets, make the right connections, develop professionally, work smarter and improve your bottom line - in short, to give you the business power you need to make your company a raving success.

About the Author
Peter Spellman is Director of Career Development at Berklee College of Music, Boston and the author of several handbooks for music entrepreneurs, including "The Self-Promoting Musician: Strategies for Independent Music Success" (2000, Berklee Press) and "The Musician’s Internet: Online Strategies for Success in the Music Industry" (2002, Berklee Press). He also wrote the chapter on Internet promotion for the 2nd and 3rd editions of "The Musician’s Business and Legal Guide" (1996, 2001, Prentice-Hall/Jerome Hedlands), the most used music business textbook in U.S. colleges and universities. A recognized expert on music industry trends, the impact of the Internet on music, and music career issues, Peter is a popular speaker at colleges, universities, and music conferences around the country. Peter has over twenty years' experience as a performing and recording musician and is also President of Music Business Solutions, a business and marketing consultancy for independent musicians, songwriters and music businesses. From 1985-1991 he ran the Mighty Music record label out of Salem, Massachusetts. In addition, Peter teaches courses on entrepreneurship, music publishing, and music marketing at the University of Massachusetts-Lowell and debuted his first online course last fall at Berkleemusic.com. Peter performs regularly as percussionist with world music ensemble Friend Planet, and loves singing Cat Stevens songs to his kids before bed.


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