Public Relations in Asia : An Anthology
- Book Review,
by Krishnamurthy Sriramesh, et al
Book Description
This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market.
From the Inside Flap
This book describes the current status and structure of public relations in ten Asian countries: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand. In addition, it attempts to link public relations practice in each country conceptually and empirically (where possible) with key variables such as culture, political system, level of economic development and activism. The epilogue discusses the need for making public relations education in Asia more multicultural and holistic. Many multinational corporations are beginning to enter the Asian market and would benefit from the information contained in this book. Public Relations in Asia would also help readers learn the unique dynamics of public relations in Asia so that they have a more rounded view of the relationship between socio-cultural factors and public relations practice in the Asian continent, thereby becoming better multi-cultural communicators.
About the Author
The editor, Krishnamurthy Sriramesh is Associate Professor in the School of Communication and Information at Nanyang Technological University, Singapore. He received his Ph.D. at the University of Maryland, College Park, USA, in 1992. He has taught at Purdue University as Assistant Professor, and the University of Florida as Associate Professor (with tenure). He has won two faculty teaching awards, one each at Purdue University and the University of Florida. At the University of Florida he also won the Faculty Teaching Award and the Golden Gator Award for excellence in research. He has presented research papers and been invited to give talks in the United States, Mexico, Germany, Slovenia, Poland, the Philippines, Singapore, Malaysia, Egypt, South Korea, Israel, and India. He serves as the Associate Editor (Asia) for the Journal of Communication Management (UK) and is a member of the editorial board of the Journal of Public Relations Research (USA), the Journal of Marketing and Communication Management (South Africa), and the Journal of Information and Knowledge Management (Singapore). He is also a member of the Advisory Board for the Communication and Public Relations Program of Trisakti International Business School in Jakarta. He has published refereed research articles in Public Relations Review, Journal of Public Relations Research, and Journal of Communication Management. He also has contributed chapters to Excellence in Communication and Public Relations Management, and International Public Relations: A Comparative Analysis, and co-edited the recently released The Global Public Relations Handbook, published by Lawrence Erlbaum Associates Inc.
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