Successful Services Exporting: A Handbook for Firms,Associations and Governments

Outlines points a company may want to consider when expanding the market for their services to a developing country. The handbook identifies issues that make exporting services more challenging than exporting goods, explores strategies for establishing the credibility of a firm and developing export markets, and stresses the importance of trade association and government support. No index. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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