Managing Global Innovation: Uncovering the Secrets of Future Competitiveness FROM THE PUBLISHER
Compiling empirical research from more than 240 interviews with directors from corporations such as Xerox, Hitachi, and Schindler, the authors present new concepts and trends in global research and development management. Case studies from 18 best-practice global companies offer detailed answers to the most pressing challenges for mastering international innovation.
SYNOPSIS
What are the secrets of competitive R&D on a global scale? Based on
empirical research of over 240 interviews, the authors present new
concepts and trends in global R&D management. Case studies from 18
best-practice companies give detailed answers to the most pressing
challenges for mastering international innovation.
WHAT PEOPLE ARE SAYING
The new style of global team work is rapidly spreading in all
technology areas. -- (Dr. Yutaka Kuwahara, General Manager R&D, Hitachi
Europe)
— Yutaka Kuwahara
The challenge will be the creation of R&D organizations that serve
highly networked and distributed enterprises. -- (Mark B. Myers, PhD,
Senior Vice President Corporate R&D, Xerox)
— Mark B. Myers
This excellent book demonstrates how the dynamics of innovation and
creativity can be mastered. Important reading for senior management
and a must for R&D leaders. -- (Karl Weinberger, Head of Corporate R&D,
Schindler )
— Karl Weinberger
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