The One Show: Advertising's Best Print, Radio, TV (One Show, Vol 22)

Book Description
Results of the prestigious One Show awards, this volume reproduces outstanding advertising from an international perspective. Editorial comments by the judges who selected the work, Gold on Gold section by the winners of Gold Pencils and two complete CD-ROM's of the winning commercials make this book a must to have for creative directors, clients and students entering the business. 520 page. Full color, hard cover edition. Two CD-ROM-s included.


About the Author
Overview of The One Club For over 25 years, The One Club has helped communication professionals, students and teachers in their search for the best ideas that the creative advertising industry has to offer. Each One Club book, filled with award-winning work judged by top international creative directors from The One Show, The One Show Interactive and The One Show Design, serves as a prime reference aid, an indispensable tool for writers and art directors, and a contemporary index of industry styles and standards.


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In addition to presenting color illustrations of 1999's One Show winners, this year's annual features a section in which the judges selected a personal favorite ad or campaign from the 13,674 entries and elaborated on why the particular piece was special to them. By peering into the heads of the best and brightest in the field, the entries illuminate the mental processes that led to the artists' stellar work and attempt to answer the question, "How did they come up with that?" Includes two CD-ROMs. Oversize: 8.75x12. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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