Start Your Own Business (Entrepreneur Magazine's Start Up)

Geneevieve Buck, Chicago Tribune
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need." That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!") Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking. Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs.


Book Description
Covers all the bases, from evaluating the original business idea and laying the groundwork to conducting day-to-day operations.


Book Info
(Entrepreneur Press) A collection of tips and strategies for creating a business from scratch, offering help with every stage of development of the business. Shows how to conduct market market research, develop a system for bookkeeping and taxes, create a winning business plan, delve into e-commerce, and more. Previous edition not cited. Softcover. DLC: Business enterprises.


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Whether you're just thinking about starting a business, have taken the first steps, or already own your own business, this comprehensive, easy-to-understand guide can help ensure your success. Written in a friendly, down-to-earth style, Start Your Own Business walks you through every step of the start-up process, from evaluating your business idea to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home, and much more. Dozens of sample forms, work sheets, charts, graphs and illustrations make understanding even the most complex business issues a breeze.


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