Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It

Dain M. Hancock, President, Lockheed Martin Aeronautics Company
"A must-read for leaders that demands excellence in the development of new products."


John H. Weber, President and Chief Executive Officer, Eagle-Picher Industries, Inc.
"...product development is a key to winning...a great roadmap and some tools to speed you on your way."


Richard Pearson, President, National Center for Manufacturing Sciences (NCMS)
...great insight into the Toyota product development process and how the principles can be adapted to any business environment.


Patricia E. Moody, CMC, author of Breakthrough Partnering, Powered by Honda, The Kaizen Blitz, The Technology Machine, The Purchasing Machine, The Perfect Engine, and The Incredible Payback
"This is the secret weapon we've been waiting for, the opportunity to ratchet up design and development..."


Stephen N. Douthit (Retired), Vice President, Global Operations, Vickers
"This book provides the silver bullet required to achieve the desired results -- great product design."


Emery Powell, New Product Development Manager, Texas Instruments
"It leads you through the application of the principles step by step...it is even entertaining and fun to read."


Book Description
If you're in new product development, or simply work in management and depend on new products for your livelihood, this is definitely the must-read of the decade. You're going to love the increased productivity and the freedom to be creative of this new product development system. Where do you suppose it originated? Toyota, wouldn't you know. If familiar with what's going on in industry today, you're already aware that the Toyota Production System is the envy of Western manufacturing. Companies like Dell Computers and Pella Windows are using it to sock it to their competition. But did you know that Toyota's new product development system is just as important to the ongoing success of Toyota? Consider this. Toyota's new product engineers are 400 percent more productive than those employed by most companies. Talk about productivity. It's enough to make top management want to dance a jig. This book explains that system and how it can be implemented. Hold on. Before you click the order button, or surf to another site, let us make you aware of one more very important thing. The Toyota new product development system this book explains has very little if anything to do with the Toyota Production System. The former is how Toyota develops new products. The latter is how Toyota manufactures them. Both systems deliver extremely high productivity, both free people to do their best, but beyond that, there really aren't many similarities. You need to read this book to find out why. Believe us when we say, no company that depends on an ongoing flow of new and improved products can afford to ignore the revelations it contains or the potential advantages in terms of productivity and creativity that can accrue from following the method outlined in Product Development for the Lean Enterprise.


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The Toyota Production System is the envy of Western manufacturing. It has transformed the auto industry and spawned a lean manufacturing revolution that's changing the way products are made across the United States and indeed throughout the entire world. Companies such as Dell Computers, Pella Windows and Harley-Davidson Motorcycles are using it to pull the rug from under their competition. But as important to the success and performance of Toyota year after year is a product development system that's four times more productive than what is used by most companies. This book makes that system crystal clear. No business that depends on a steady flow of new and improved products can afford to ignore the revelations contained here, nor can they disregard the potential advantages that will accrue from following the process outlined. Learn not only how product development works at Toyota, learn how this prolific method can be put to work in your business.


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