The Business of Ecotourism: A Complete Guide for Nature and Cultural Based Tourism Operators (Book & CD-ROM)

Book Description
A No-Nonsense Business Handbook for the Nature and Culture-Based Tourism Industries Designed to help both big businesses and small start up, improve, and excel in their ecotourism ventures. If the heart of ecotourism rests in a love of nature, wildlife, and native cultures, then the brains of ecotourism must tend to the day-to-day business operations – the logical processes which can transform this love into a viable business without compromising principles. Clearly, some direction is needed. The Business of Ecotourism not only meet all the criteria of an exceptional business handbook, but addresses the special needs of ecotourism operators as well. The book covers a wide range of topics, from budget and business plans to setting environmental policies and developing partnerships. Furthermore, The Business of Ecotourism is thorough without sacrificing readability, concise without omitting crucial steps in the business process, and practical without being overly simplistic. Using a building blocks approach, author Carol Patterson helps you analyze your unique business, identify obstacles, and offers suggestions and solutions for a "win-win" strategy between business and nature.

About the Author
Carol Patterson is an ecotourism industry consultant, lecturer, author and seminar leader. Her company, Kalahari Management Inc., is a full service consulting firm providing accounting, business planning, staff development and training for the ecotourism industry. Her book, The Business of Ecotourism, offers business guidance for individuals, companies and organizations involved in the nature tourism industry. Carol has degrees in Business Administration, Economics and Geography, and holds a Certified Management Accountant Designation. In 1991 she was named Merit Winner in the Pannel Kerr Forster Research Award competition.


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