Communicating for Development (Urban Management Series): Experience from the Urban Environment FROM THE PUBLISHER
Much research on urban development is supply-led -- generated by the interests of donors and researchers in the North rather than the needs of poor households in the growing cities of the South. Communicating for Development focuses attention on the most fundamental of questions about development: how can the lessons of good practice and innovation and the results of research benefit the poor? The book offers in-depth discussion about how the communication process works -- or doesn't work. It questions and challenges: who are the stakeholders; what are the best vehicles for transferring knowledge; why are local networks and intermediaries so important; what can hinder the communication process; and how may these gaps and barriers be overcome? Moreover, the book challenges traditional participatory methods of relating to the needs of poor urban communities and proposes instead the application of new communication and knowledge management methods currently used in business management.
The contributors examine communication from a variety of perspectives, offering critical analysis and new ideas in relation to communication methods. Part I considers the theoretical issues relating to communication and development. Part II comprises seven case studies which illustrate the application of the concepts discussed, with chapters on Internet-based research, electronic conferencing, multi-media communication and experience from countries as diverse as India and Vietnam. Communicating about development depends on dialogue, humility and respect for the differences between people, whether they be residents in Southern cities or the policy makers, urban managers, NGOs, researchers and communicators who work with them.
SYNOPSIS
This book reflects current thinking on communicating knowledge to achieve development in the urban environment. The subject is vital as by the year 2050 it is estimated that most of the world's population will be urban, and a very high percentage will be poor."Communicating for Development" examines this topic from a variety of perspectives, offers critical analysis and new ideas in relation to communication methods and suggests ways of overcoming gaps and barriers in the communication process. It highlights the role of social networks as social capital, NGOs, Community Based Organizations (CBOs) local academics and governments as a link between researchers and communities, and different types of media suitable for the community's culture. It also shows how specific communication tools can best be used to transfer knowledge to communities located in different geographical contexts with different cultures. Moreover, the book challenges traditional participatory methods, and proposes instead the application of new communication and knowledge management methods currently used in business management.