Logo Design Workbook: A Hands-On Guide to Creating Logos

Book Description
This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily. This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successful Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.


About the Author
Sean Adams and Noreen Morioka are partners of AdamsMorioka in Los Angeles. Their ideas of clarity and purity have continued to lead a revolution in the design world from complexity, chaos and distopia to simplicity and honesty. Since AdamsMorioka's founding in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council. AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance.


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This is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover all the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual. By setting the range of flexibility, a logo is defined in terms of color, typography, placement, and additional elements. With the standards set, designers can feel confident that their work will maintain the original intent and strength through the mark's life. The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year.


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