Mastering the Art of Selling Real Estate: Fully Revised and Updated

Book Description
Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estate—the industry’s bible—which has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional. Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to: • Find the best listing prospects • Win over "For Sale by Owner" sellers • Earn the seller’s trust • Work an unrealistic price down to market • Arrange the final agreement Anyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.

About the Author
Tom Hopkins is one of the world’s leading authorities on salesmanship and selling techniques. He has presented his seminars to more than three million people on five continents. He is the author of a number of bestsellers, including How to Master the Art of Selling, The Certifiable Salesperson, and Selling for Dummies.


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Are you new to real estate and want to learn the basics from the ground up? Are you already a seasoned professional but not earning the income you'd like? Are you in a sales rut, looking for a burst of inspiration? If so, look no further. One of the foremost real estate experts in the world, Tom Hopkins has written the classic book on effective and lucrative real estate sales. His time-tested strategies continue to guide every professional real estate agent, from the most inexperienced licensee to the veteran agent, on the path to great success and profits. In this revised edition, Hopkins will teach you what it takes to go from good to great, from an average agent to a listing and selling champion. One particular quality, he says, that separates the average from the great can be expressed in one word -- desire. Most of the great ones know they can be the best in their field and are out to prove it to the world, or maybe just to themselves. This desire burns so strongly within them that it keeps them focused and moving in the right direction. Champion agents have the potential to earn as much as they give. The opportunities are endless! But they don't do it without unflagging effort or without first learning their business. Mastering the Art of Selling Real Estate will give you the ground rules, plus page after page of proven insight and inspiration. Full of scripts, charts, letters, and step-by-step strategies, Mastering the Art of Selling Real Estate is an indispensable guide for selling -- and earning! -- more than you ever thought possible.


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