Inside the Minds: The Business of Sports - Executives from the NFL, MLB, NBA, NHL, & More on How a Team Operates Behind the Scenes FROM THE PUBLISHER
This book is written by:
Brian Cashman, Senior Vice President & General Manager, New York
Yankees
ﾽ
Winning On and Off the Field
Chris Wallace, General Manager, Boston Celtics - An Insiderﾽs Look at
ﾽ
and Love for ﾽ Pro Basketball
Charley Armey, General Manager, St. Louis Rams - Inside and
Outside:
Corporate America vs. the Sports
Industry
Don Garber, Commissioner, Major League Soccer - Major League
Soccer:
Establishing the Worldﾽs Sport in ﾽA New
Americaﾽ
Mike OﾽConnell, Vice President & General Manager, Boston Bruins -
The
Three Components of the Sports
Industry
Doug Hamilton, Vice President & General Manager, Los Angeles
Galaxy -
Building a Franchise for the Long Haul ﾽ Locally and
Globally
Joe Garagiola, Jr., Senior Vice President & General Manager,
Arizona
Diamondbacks - A Winning Tradition
Mike Smith, General Manager, Chicago Blackhawks - Building
Success
through Sports Management
Jim Smith, General Manager, Columbus Crew - Investing in the Future
of
Soccer
SYNOPSIS
Inside the Minds: The Sports Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind leading an elite athletic workforce. Featuring senior management from the nation's premier teams and leagues, this book provides a broad, yet comprehensive overview of the current shape and future state of professional sports. As they raise critical points around running a business under intense public scrutiny, these authorities offer practical and adaptable strategies for building a strong fan-base and profiting year after year. From revenue and salary management, to player acquisitions and negotiations, these leaders articulate the finer points of an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts explore in detail, what it takes to build and sustain the organizations that win championships.
WHAT PEOPLE ARE SAYING
Richard Costello
What C-Level executives read to keep their edge and make pivotal business decisions. Timeless classics for indispensable knowledge. — Manager-Corporate Marketing Communication, General Electric
Carl Ledbetter
Want to know what the real leaders are thinking about now? It's in here. — SVP & CTO, Novell, Inc.
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