Integrity Works: Strategies for Becoming a Trusted, Respected and Admired Leader
- Book Review,
by Dana Telford, Adrian Gostick
Book Description
In the sequel to the best-selling business book The Integrity Advantage, authors Adrian Gostick and Dana Telford take the concept of integrity in business to the next level: how to put integrity into action with your employees, your company, and your own life. The Integrity Advantage explained why integrity was so important-in this new sequel, Integrity Works, the authors tell you how to put the principles into action with personal stories of people who met challenges with integrity, a step-by-step process showing how leaders make difficult decisions with integrity, ways for leaders to identify integrity in others, and ways for them to build organizations with integrity. It's a complete roadmap to really putting these principles into action as a leader. This is a no-nonsense look at the real benefits of what real integrity can bring to the business world. Integrity Works examines stories of real-life employees who live and work with integrity, and companies with corporate goals centered around honesty. Packed with case studies that reflect years of solid research and statistical evidence, Integrity Works demonstrates how taking the high road actually ensures a company's profitability, success, and survival. Dana Telford is a researcher and guest lecturer at Harvard University and a management consultant with clients in North and South America, the Middle East, and Europe. Dana has appeared on numerous television and radio programs. He earned an MBA from Harvard Business School.Adrian Gostick is coauthor of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communications at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.
From the Inside Flap
Do people trust you? Trust is the basis for all successful relationships--in business and in life. And integrity is the foundation of trust. Any leader who wants to be trusted, followed and admired must act with integrity. In Integrity Works, the sequel to the national bestseller The Integrity Advantage, Harvard researcher and guest lecturer Dana Telford and bestselling author Adrian Gostick demonstrate how to take integrity to the next level. The authors share and analyze stories of successful leaders who have demonstrated real integrity, including Mary Kay Ash, founder of Mary Kay Cosmetics; Katharine Graham, former CEO of the Washington Post; and Warren Buffet, chairman of Berkshire Hathaway. The insights in Integrity Works will help you implement ten principles of integrity that are proven to enhance loyalty and the bottom line. This book can set you apart as a leader--whether your goal is to become a successful Fortune 500 executive, a thriving small business owner or a better person. Dana Telford and Adrian Gostick are leaders in the field of business ethics and integrity. They provide dynamic, humorous and powerful presentations and workshops on building a culture of integrity.Dana Telford is co-author of the UPI bestseller The Integrity Advantage. He is a trusted advisor to some of the world's most successful entreprenuers and is a guest lecturer and researcher at Harvard Business School. He has been a guest on ABC and FOX television and numerous nationally syndicated radio programs. He earned an MBA from Harvard. He can be reached at danatelford@earthlink.net. Adrian Gostick is the co-author of The Integrity Advantage, and The 24-Carrot Manager, which was called "a must-read for modern-day managers" by Larry King of CNN. An award-winning business author and counselor to Fortune 500 companies, Gostick has written for USA Today Magazine, Investor's Business Daily and other national publications. He has a master's degree in strategic communication and leadership from Seton Hall University, where he is a guest lecturer on ethics. He can be reached at agostick@allwest.net.
From the Back Cover
Take Integrity to the Next Level "How to develop, build and sustain trust throughout the organization...Integrity Works provides excellent, pragmatic advice for all of us who seek success in working with others." --Steve Wheelwright, Senior Associate Dean, Harvard Business School "Telford and Gostick have done it again. Integrity Works gives the reader an insightful and stimulating look into the lives of leaders who have put integrity into action." --Scott Anderson, President and CEO, Zions Bank "With clarity, insight and fun anecdotes, Telford and Gostick describe how great leaders earn trust. Their argument that leaders must spend more time evaluating integrity in potential hires, and the guidelines for doing so, are right on." --Diane Peck, Human Resources, Executive Director, Stanford University
Excerpted from Integrity Works: Stratagies For Becoming Trusted, Respected, And Admired Leader by Miriam De Rosier, adrian Gostic, Dana Telford, Adrian Robert Gostick. Copyright © 2005. Reprinted by permission. All rights reserved.
Would the boy be proud of the man you are? -Laurence Peter To Kent Murdock's employees, the idea sounded like career suicide. Murdock had approached them with what he thought was a great idea for a presentation to the management team of his 2,000-employee firm, O. C. Tanner. But when they heard what it was, his executives were stunned into silence. "You want me to do what?" asked one fellow, finally. "Dress in mouse ears?" The idea was simple: four members of the leadership team would act out the popular management book Who Moved My Cheese to introduce a discussion on change management. O.C. Tanner, an employee recognition company, was going through more than its share of change-a painful computer system overhaul, an evolution to lean manufacturing, and even a transition from pure production to more of a consulting-based services company. And amid all this stress, heartache and tension, Murdock wanted four executives to dress up like theme park characters-two like mice and two as strange little humanoids who had to adjust to their cheese being moved! To their credit, Murdock's people didn't immediately reject his idea. Sure, they chuckled a little and shook their heads, but after getting over the initial shock, one by one, they agreed to participate. Why? Because they trusted their leader. By the time of the presentation, they were confident of Murdock's plan. In fact, it wasn't Murdock's plan anymore. Each employee had embraced it. It had become their plan. And you know what? It worked! "The Cheese presentation was a great success," says Murdock. "People still talk about it. It was lighthearted and fun-and a good lead-in to very serious topics for our company. "Back then, I thought the real success was the presentation itself. Now I realize the true miracle was my employees' trust in me. I now feel greatly honored that they were willing to follow me into the white-collar equivalent of a minefield. And I'm relieved that we all came out of it with our dignity and professionalism intact." Let's face it, most leaders don't enjoy that kind of relationship with their employees. But Murdock, a winner of the American Business Ethics Award, does. We know because we witnessed the meeting firsthand. It wasn't long after that skit that we started work on The Integrity Advantage, our first book on the subjects of trust, integrity and leadership. Trust, we realized after much study and experience, is the basis for all successful relationships-in business and in life. And integrity is what inspires trust. It just makes sense, then, that a person who wants to be trusted, followed and admired must first pursue integrity.
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