Photographer's Guide to Wedding Album Design and Sales

Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on à la carte images, and how to make networking and referrals generate business so they can concentrate on photography.


About the Author
Bob Coates has written numerous articles for industry magazines such as Photo Electronic Imaging, Professional Photographer, Rangefinder, and Shutterbug. His photography has appeared in National Geographic, New York Daily News, and Studio Photography and Design. He lives in Sedona, Arizona.


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Wedding albums are an immense source of pride and income for professional wedding photographers. This book provides a sneak peek into the album design and marketing techniques used by fifteen top professionals. Whether you prefer traditional or contemporary styles, you'll discover practical ideas you can put to work for you right away!


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