Shelf Life FROM OUR EDITORS
Sometimes globalization hits a language barrier. The Peruvian canned tuna branded as Grated Fanny would have little appeal to American consumers. In Kenya, Climax Disinfectant attracts sales; in the United States, it would only attract snickers. Nor would U.S. shoppers be drawn to Colon cleanser, Bum Bum sour gum, Barf soap powder, Bra milk, or Chubbi chocolate. Shelf Life offers an array of over 100 products with outrageous names.
FROM THE PUBLISHER
Would you wash your clothes with Colon detergent? Offer an assortment of Tit Bits and Bum Bums in your candy bowl? Or, on a quiet evening, serve your guests some Bonka coffee? In this age of globalization, brand names are increasingly checked for international propriety, and these products may well be endangered species. We can only be glad that for now, some companies still proudly assert their independence from English-language mores by naming canned fish Atum Bom or butter Noisy. Here, in glorious full color, are examples of such accidentally amusing packaging collected from shelves all over the world.
AUTHOR DESCRIPTION
Rosie Walford is a writer and photojournalist who spent years in the advertising business, developing branding for enormous global companies. Paula Benson and Paul West are the founders of the award-winning graphic design company Form and its clothing-design sister company, UniForm.
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