Getting Printed

From Library Journal
This is a book for those who plan, buy, or design printing, written by three "lif ers" in the graphic art and printing in dustries. Designed to educate the con sumer in all phases of production, it is organized according to the sequence of most printing projects from design to shipment. Valuable discussions along the way of lesser and greater concerns (e.g., specs, evaluating quotations, monitoring quality, papers, inks, print ing processes, delivery, packaging, trade customs) make the book a useful reference for novices and the experi enced alike. Inclusivenessformats from fliers to booksand fine illustra tive materialcomparative visuals, charts, checklists, diagramsare this book's major strengths. It is technical yet accessible, instructional but inter esting. Recommended. Ann Cope land, Drew Univ. Lib . , Madison, N.J.Copyright 1986 Reed Business Information, Inc.


From Book News, Inc.
New edition of the extraordinarily clear and comprehensive guide first published in 1986. Subtitled: How to Work with Printers and Graphic Arts Services to Assure Quality, Stay on Schedule, and Control Costs--all of which is intelligently and intelligibly explained. Annotation copyright Book News, Inc. Portland, Or.


Book Description
Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features: * A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines * Easy-to-follow explanations of the top printing processes and techniques * All of the information designers need to choose the right papers and inks for their projects * Hard-to-find knowledge about proofing, output and color Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!


About the Author
An expert in the field, Eric Kenly is the founder and CEO of I.O. Technologies, a company that creates learning programs for the communications industry. In all, he has more than 20 years of invaluable experience in the printing and production industry. Kenly lives in Thailand. Mark Beach's books about graphic design and production are used throughout North America for corporate training and as college texts. He lives in Oregon.


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Getting It Printed has been the resource for the production industry for over 17 years, offering practical, jargon-free information about how to stay on schedule, control costs and get quality results. Now in its 4th edition, this invaluable reference continues to offer tried-and-true printing advice and has been updated to include all the latest digital technologies and reflect changes in the printing industry.


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