The 7 Essentials of Graphic Design FROM THE PUBLISHER
This book is the perfect desk reference for anyone who designs or works with designers. It reduces the complexities of todayÕs design work into seven basic elements: Research, Typography, Contrast, Layout, Grid Systems, Identity Design and Critique & Analysis. These seven fundamentals of design are examined separately in compelling chapters that show designers how to: * Create dynamic layouts with visual tension and asymmetrical balance * Recognize and solve color problems * Use grids to design multiple pages of the same publication * Design memorable logos and logotypes Every topic is explained through an analysis of good and bad examples, anecdotes and other instruction. The closing chapter discusses how all of the elements blend together, illustrated by a gallery of inspirational design work. A must for anyone who works in visual communication.Allison Goodman has been a practicing designer for twenty years in the fields of print, information and environment and digital design. A CD-ROM produced by her students received numerous awards, including the American Center for Design 100 Award and the Milia New Talent Award. She lives in Glendale, California. * An illustrated guide covering the basics of effective visual communication * Ideal for designers, students, desktop publishers and marketing professionals * Provides updated instruction filled with examples and sidebars
SYNOPSIS
The graphic design approach exemplified and explained here is for advertising designers and others who want to attract attention (in contrast to the goals of book designers who strive for invisibility). So readers must sort through a cacophony of discordant typography and page design to get to the contents—but such an exercise in itself helps train the brains of those who want flash and drama in their graphic creations. Readers seeking a straight-ahead treatment of design fundamentals should look elsewhere. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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