Editing by Design: For Designers, Art Directors and Editors - The Classic Guide to Winning Readers SYNOPSIS
White, a communications design consultant and former art director of House & Home, shows how collaboration between editors and designers can achieve maximum creative impact. Hand-drawn b&w examples illustrate practical tips for combining content and form in print publications, in chapters on the multi-page medium, space, columns and grids, margins, contrast, symmetry and asymmetry, text type, pictures and diagrams, covers and contents pages, and color. A glossary and a question-and-answer section are included. Annotation ©2004 Book News, Inc., Portland, OR
FROM THE CRITICS
Library Journal
In an attempt to address the rift between the design and editorial departments often found in the publication world, communication design consultant White addresses issues associated with legibility and reading habits. While this is not a revolutionary idea, he does an admirable job of detailing these issues with plenty of easy-to-read examples. Yet while there are several kernels of wisdom and numerous useful rules of thumb to be found within, many readers will be disinclined to take advice from a book that puts so few of its own principles to work. A bland cover, scores of elementary scribbles for illustrations, a slipshod layout, and poor production values all conspire to alienate the readers White is so concerned about winning over. Squarely aimed at the publication business, this book (completely revised since the previous two editions in 1974 and 1982) will most benefit those engaged in designing and producing periodicals. Best suited for larger public libraries or trade school libraries associated with design programs.-Phil Hamlett, San Francisco Copyright 2004 Reed Business Information.
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