Graphic Designer's Guide to Pricing, Estimating and Budgeting FROM THE PUBLISHER
Breaking Through or Just Breaking Even?Theo Williams Shows Graphic Designers How to Make Profits That Truly Reflect Their Creative Accomplishments
While budgeting techniques and pricing issues might not be the topics that graphic designers rave about during trade conferences and parties, being able to afford the latest in technology certainly is. But how can you reach one without pursuing the other, asks Theo Williams. In The Graphic Designer's Guides to Pricing, Estimating & Budgeting, this long-time advocate of financial acumen and creative business savvy shows graphic designers how to define the right price for their services and be able to make plans beyond the next rental payment.
"There is no greater feeling than taking complete ownership of a project-that means administratively as well as creatively," says Williams. Written by an award-winning graphic design pro who has never forgotten her own painful journey toward a fulfilling business, and sprinkled with a heartfelt sense of humor, this indispensable resource helps graphic designers to achieve profitability in all stages and areas of their business venture, from creating a budget and determining a basic hourly rate to value pricing, creating cutting-edge estimates and proposals, and positioning one's firm like a pro.
SYNOPSIS
In this must-read guide for graphic designers, veteran designer/author Theo Williams addresses the crucial facets of running a graphic design business-from keeping an expense report to cultivating an award-winning portfolio. This essential handbook provides both startup and experienced design business owners with dozens of useful, creative methods for achieving and increasing profitability. Coverage includes:
* New trends in technology and communication
* Proposing projects to prospective clients
* Establishing and adjusting rates
* Gaining a competitive advantage
* Creating and managing budgets
* Preparing estimates
* Negotiating with new and returning clients
* Choosing financial management software
* Establishing a productive, satisfying work environment
FROM THE CRITICS
Fred Niles
Comprehensive and comprehensible! Recent graduates, freelance designers, those about to go 'on their own,' and veteran designers who have never truly understood how to put a value on their work will benefit from this excellent book. Personal business anecdotes give life to information that often causes the eyes of 'creatives' to glaze over. This could be the most valuable book in you design library. -- Fred Niles, Chair of the Department of Visual Arts, University of Dayton
Linda Souders
Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams's pearls of wisdom belong on every graphic designer's bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry. -- Linda Souders, Souders Engst Design
Booknews
Williams (graphic design firm founder, author, teacher, lecturer on graphic design theory and business issues) provides useful information for beginning and experienced owners of design businesses, about achieving and increasing profitability. Topics include new trends in technology and communication, project proposals, rates, budgets, estimates, negotiations, financial management, software, and work environment. Written in a personable style to appeal to the creative professional who is mystified by the financial side of the design business. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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