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How to Shoot Stock Photos That Sell

AUTHOR: Michal Heron
ISBN: 1581150873

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How to Photograph
         Editorial Review

How to Shoot Stock Photos That Sell
- Book Review,
by Michal Heron


Shutterbug
Of the many books available that cover the field of stock photography, this is undoubtedly one of the best and the revisions have made it that much better


Studio Photography
If you're seeking to increase your income from stock photography, here's a guide that may become your bible . . . . What is most unique about this guide are twenty five specific stock assignments . . . this is one of the top publications on today's hottest photographic area


Photo District News
Michal Heron's new book, How to Shoot Stock Photos That Sell, is a comprehensive look at an important element of the photography business, and an outstanding addition to the work produced in this field. It strips away much of the glitzy big-bucks fantasy of stock and reveals the true grit of how people really make a living at stock photography: through planning, hard work and long hours . . . .The book contains 14 informative chapters, whose topics cover the entire process of creating a marketable stock file [as well as] such business-related aspects as finding an agency, marketing your own stock and a superb chapter on price negotiation


Book Description
In TALKING PHOTOGRAPHY, award-winning Washington Post photography columnist Frank Van Riper assembles the cream of his popular columns to delight readers with a treasure chest of photographic insights. Readers will find expert answers to dozens of basic, yet rarely addressed technical questions, from shooting pictures under fluorescent light to defending oneself against bloodthirsty mosquitoes. They’ll also find cutting-edge interviews with industry icons; captivating essays on the everyday events and great moments in the life of a photographer; and reviews of great photography-related books and shows. Engagingly written and packed with technical tips, creative inspiration, and intriguing anecdotes, this remarkable guide is an absorbing read for every photography lover.


From the Publisher
When Frank Van Riper introduced his noted “Talking Photography” column at the Washington Post ten years ago, its enormous popularity quickly earned it cult status among photography buffs. His “splendid mix” of quirky anecdotes, unorthodox technical advice, and aesthetic meditations on everything photographic has hit a nerve among professional and amateur photographers, and his intimate accounts from his work behind the camera and in collaboration with his wife Judith Goodman have warmed the hearts of many. Now the Pulitzer-nominated writer, lifetime photographer, and untiring mentor of photography has assembled his most intriguing columns into a fascinating overview of his profession. In TALKING PHOTOGRAPHY, photographers and photography aficionados will find * Tips and techniques for solving challenging problems, such as shooting under fluorescent light
* Inspiring meditations on the art, including an encounter with star-author and writing peer Steven King
* Interviews with photography icons Bruce Davidson, Sheila Metzner, Arnold Newman, and Neil Selkirk
* An historic trip with Jimmy Carter and other milestones from Van Riper’s life of a political reporter, commercial and documentary photographer, and passionate writer
*Reviews of hallmark photography books and exhibitions


From the Author
"TALKING PHOTOGRAPHY, a collection of my Washington Post columns and other photography writing over the past ten years, is more than a how-to book. It is, I hope, an inclusive overview of what makes photography fascinating to both amateurs and professionals, as well to people who rarely lift a camera but who love the work that we do. In one sense, this slick, thick, lavishly illustrated trade paperback published by Allworth Press is a one-volume textbook for photography students. It also is a frankly written analysis of the business and craft of professional photography. Finally, it is an affectionate discussion of this highly accessible, yet sometimes misunderstood “art.” In short, something for everyone." Frank Van Riper on TALKING PHOTOGRAPHY


From the Inside Flap
“Frank Van Riper’s hands-on knowledge of all things photographic lends authority and insight to his writing, whether the subject is electronic flash or the work of Henri Cartier-Bresson. This is a book of multiple pleasures for anyone with an interest in photography.” — Andy Grundberg, Former New York Times Critic, Curator, and Author, Crisis of the Real “Grab your camera! Talking Photography has something for everybody. Van Riper brings the complexity of the art and technology down to earth, and draws us into his process with well-told stories. His enthusiasm for photography is infectious." — Philip Brookman, Senior Curator of Photography and Media Arts, Corcoran Gallery of Art, Washington, D.C. “An astonishing outpouring of erudition on every imaginable aspect of the medium.” — Neil Selkirk, Photographer “We all know a picture is worth a thousand words, but when the words accompanying the pictures are from Frank, it makes for a splendid mix. He is one of the few photographic writers who has the ability to put into words—in a meaningful way—what photography is about. I wait impatiently for the week to roll around to see what new gem Frank has discovered.” — David Burnett, Photographer “The life of a freelance photographer can be exciting and adventurous. Unfortunately, very few fine photographers also have the verbal skills to tell a story and really draw you into their life. Frank Van Riper is the rare exception, and I found his book as magnetic as a fine novel, and just as hard to put down. It’s a ripping good read.” —Bob Shell, Photographer and Photography Industry Consultant


About the Author
FRANK VAN RIPER has been the photography columnist for the Washington Post for the past ten years and now appears exclusively every week in the Camera Works section of Washingtonpost.com. He is a distinguished commercial and fine arts photographer whose photography criticism has appeared in PhotoVision (Madrid), Contretype (Brussels), and in magazines across the United States. A former political journalist, he is also the author of Glenn the Astronaut Who Would be President, as well as two acclaimed photography books, Faces of the Eastern Shore and Down East Maine, which was nominated for a Pulitzer Prize. His photographs are in the permanent collection of the National Portrait Gallery, National Museum of American Art and Portland Museum of Art in Portland, Maine. Van Riper was a 1979 Nieman Fellow at Harvard. The author lives in Washington, DC, with his wife and partner, photographer and sculptor Judith Goodman.


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         Book Review

How to Shoot Stock Photos That Sell
- Book Reviews,
by Michal Heron

How to Shoot Stock Photos That Sell

FROM THE PUBLISHER

Written by a leader in the world of stock photography, this completely revised and updated third edition of How to Shoot Stock Photos That Sell provides practical, detailed advice on every area of producing, marketing, and selling stock photography-from the basics of planning and producing a shoot to running a successful stock business.

New to this edition is updated information on digital photography, including techniques for shooting with digital cameras and using digital imaging, as well as surefire ways to market stock photography on the Web.

About the Author:
Michal Heron has been a successful freelance photographer for more than twenty five years. In addition to running her own stock business, she is represented by stock photo agencies that sell in the United States and overseas. She is active with photographic associations and is a frequent lecturer on stock photography at seminars and workshops throughout the country. She is the co-author of Pricing Photography: The Complete Guide to Assignment and Stock Prices and the author of Stock Photography Business Forms. She lives in New York City.

FROM THE CRITICS

Booknews

Gives detailed advice on succeeding in the world of stock photography, covering marketing photos to agencies and buyers, using traditional and digital delivery methods, copyrighting and pricing work, and selecting subjects that meet commercial demand. Also explains requirements regarding equipment, lighting, and film, and gives tips on editing and organizing work. Includes 35 assignments for projects that reflect current trends in photography, plus sample releases and business forms. Heron has been a freelance photographer for 25 years. In addition to running her own stock business, she is represented by stock agencies. She has written two other books on stock photography. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Internet Book Watch

This handbook provides aspiring professional photographers with all the techniques necessary for selling photos on the market, using over thirty stock photo assignments to help reinforce lessons on building a portfolio of saleable stock subjects. From evaluating photo stock to locating markets, How To Shoot Stock Photos That Sell is packed with practical tips.


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