Breaking the Code of Change FROM THE PUBLISHER
A Groundbreaking Work on the Theory and Practice of Organizational Change
Organizational change may well be the most oft-repeated and widely embraced term in all of corporate America-but it is also the least understood. The proof is in the numbers: Nearly two-thirds of all change efforts fail, and they carry with them huge human and economic tolls. Lacking any overarching paradigm for change, executives of large, underperforming organizations have been left with little guidance in how to choose the strategies that will lead them to sustained success.
In Breaking the Code of Change, editors Michael Beer and Nitin Nohria provide a crucial starting point on the journey toward unlocking our understanding of organizational change. The book is based on a dynamic debate attended by the leading lights in the field-including scholars, consultants, and CEOs who have led successful transformations-and presents a series of articles, written by these experts, that collectively address the question: How can change be managed effectively?
Beer and Nohria organize the book around two dominant, yet opposing, theories of change-one based on the creation of economic value (Theory E), and the other on building organizational capabilities for the long haul (Theory O). Structured in an unusual and engaging point-counterpoint style, the book enlists the reader directly in the debate, providing a comprehensive overview of the strengths and weaknesses of each theory along every dimension of the change process-from motivation to leadership to compensation issues.
The editors argue that the key to solving the paradox of change lies not in choosing between the two processes, but in integrating them. They identify the crucial considerations leaders must make in selecting strategies that satisfy shareholders and develop lasting organizational capabilities. With a groundbreaking conceptual framework applicable to established corporations and small organizations alike, Breaking the Code of Change is a unique and authoritative contribution to academic research and management practice on the process of organizational change.
FROM THE CRITICS
Financial Times
There is much thought-provoking material in this book.
Library Journal
Throughout corporate America, organizational change has become one of the most embraced, yet perhaps the least understood, of all the hot-button issues. Editors Beer and Nohria (Harvard Business Sch.) present a keenly written summary of the findings from their August 1998 conference on change, which featured a diverse group of academics, consultants, and CEOs who have researched, enabled, or led successful corporate-change transformations. The book is organized around debates attended by the conference's "change masters," and the editors present what they perceive as the two main organizational change models in practice today: Theory E (creation of economic value) and Theory O (development of organizational capability). Chapters reveal opposing debates on the purpose of change, leading the change process, and the focus of change, among other topics. A synthesis by a conference moderator follows each debate and is in turn followed by a conference critique and an epilog by the authors indicating what you already could guess: they have not yet broken the "code of change" but have helped better understand organizational change and identify key strategic considerations. Highly recommended for university libraries supporting business curricula.--Dale Farris, Groves, TX Copyright 2000 Cahners Business Information.\
Booknews
Papers from a summer 1998 conference held at the Harvard Business School give insight on organizational change and change management. Material is organized around two opposing theories of change, one based on the creation of economic value, and the other on building organizational capabilities for the long term. Structured in an engaging point-counterpoint style, material overviews the strengths and weaknesses of each theory along with every dimension of the change process, from motivation to leadership to compensation issues. The editors teach business administration at Harvard Business School. Annotation c. Book News, Inc., Portland, OR (booknews.com)