Down to Earth: Applying Business Principles to Environmental Management

Business Ethics, September-October 1999
"Well-written, business-like book, making the business case for taking environmental issues seriously."


Book Description
Anxiety about the environment is on the rise for today's businesses. Firms large and small are feeling increased pressure from government regulations, environmental organizations, and community groups to ensure that business practices respect our natural resources. According to Forest Reinhardt, executives should stop delegating these issues to scientific or social experts, and instead seize the opportunity to use environmental strategies as part of their business planning-in ways that can increase profits for the bottom line. In Down to Earth, Reinhardt helps managers find ways to accommodate demands for environmental performance and deliver superior returns to their shareholders.According to Reinhardt, responsible and realistic solutions to environmental problems are surprisingly accessible. Down to Earth explains how executives can take familiar business principles of strategy, finance, and marketing and use them to improve their management of environmental problems. Colorful examples from businesses as diverse as Patagonia, Xerox, and Monsanto show how leading companies use this commonsense approach to turn environmental concerns into powerful competitive advantages. The first book to offer a practical, reality-based view of the relationship between the environment and business practice, Down to Earth will help executives take advantage of the valuable opportunities for linking their environmental strategies with shareholder value.


Book Info
Provides rigorous, balanced, and insightful analysis of the reconciliation of the goals of maintaining and improving both shareholder value and environmental performance. Provides operating managers and business development professionals a practical framework for visualizing the benefits of incorporating environmental considerations. DLC: Environmental economics--U.S.


Card catalog description
"In Down to Earth, Reinhardt helps executives find ways to accommodate escalating demands for environmental performance and deliver superior returns to their shareholders."--BOOK JACKET. "The first book to offer a practical, reality-based view of the relationship between environment and business practice, Down to Earth demystifies environmental management by exposing the fundamental business logic that drives successful corporate environmental policies."--BOOK JACKET.


About the Author
Forest Reinhardt is an associate professor at Harvard Business School.


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The first book to offer a practical, reality-based view of the relationship between the environment and business practice, Down to Earth will help executives take advantage of the valuable opportunities for linking their environmental strategies with shareholder value.


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