The Referral of a Lifetime : The Networking System that Produces Bottom-Line Results . . . Every Day! (The Ken Blanchard Series; Simple Truths Uplifting the Value of People in Organizations)

From Publishers Weekly
Like Who Moved My Cheese?, this book is a management tome in the form of a simple, readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman, Susie McCumber, and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor, David Highground, who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch, consistently, personally and systematically"; and so on. Templeton, CEO of San Diego-based training firm MasterTrack, engagingly uses fiction to espouse his own company's principles (a system named High Ground, natch). It's a basic story, occasionally trite, but it's slickly written and works beautifully as something that's easy to gobble down in one sitting. Copyright 2003 Reed Business Information, Inc.


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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema - from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.


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