Latino Guide to Personal Money Management

(ArturoVargas, Executive Director, National Association of
Por fin! A financial guide for the Latino community that is easy to understand, useful, and relevant. Laura Castaneda and Laura Castellanos have created an invaluable tool toward achieving our next goal: economic empowerment and financial independence. Lealo!


(Raul Yzaguirre, President, National Council of La Raza)
Clear, accessible, and timely, The Latino Guide to Personal Money Management is a much needed contribution to closing the financial information gap that exists between Hispanics and other Americans.


Nely Galan, President of Entertainment, Telemundo Network Group
The key to success for Latinos is economic education. In The Latino Guide to Personal Money Management, Laura Castaneda and Laura Castellanos have transformed financial victimization into empowerment. Their guide is thorough and easy to follow. Who says that learning about money can't be simple and fun?


Ray Suarez, host of NPR's "Talk of the Nation" and author of "The Old Neighborhood"
Latinos are a dazzlingly diverse people in America at century's end. Depending on migration history, level of education, and family background, the kind of "money advice" needed is all over the map...from staring a first savings account to high finance. Yet, this book successfully straddles a wide range of concerns for a wide range of people, with good humor, flair, and most importantly, without condescension. The information in this book is required ammunition for building a secure future.


Bookselling This Week, 11 January 1999
A surprisingly underserved publishing market is the Latino population, a diverse, youthful group poised to become America's biggest minority....Yes, there is a need for this book; the authors make a convincing case that the special cultural; economic, and social concerns of Latinos create special financial problems. Highlight this title for your Latino customers.


Book Description
The first comprehensive financial guide for Latinos, by Latinos. Latinos stand poised to become the largest minority group in the United States early in the coming century. Yet this readership has lacked reliable, targeted financial information. It's time for a personal finance book that addresses the need of the Latino community for sound, practical, financial advice. "The Latino Guide to Personal Money Management" is the first personal finance book by and for Latinos in the US market. Laura Castellanos and Laura Castaneda combine their financial and journalistic expertise in this definitive guide and reference. Individuals and families will find a panoply of advice on how to set up and use US bank accounts, save for retirement or college, and send money to family members in other countries. This guide also includes valuable tips on buying stocks and bonds, negotiating for a home, and applying for credit. The authors focus on every important aspect of money management and provide the reader with extensive resources-- worksheets, useful lists of financial institutions, and sources of bilingual information. For Latino-Americans who want to take control of their finances, this unparalleled guide is a must-read. Tip and strategies include: preparing for and financing children's educations; taking care of extending family while planning for retirement; selecting all types on insurance; locating banks that serve Latinos' needs; finding bilingual financial services.


Book Info
Provides a valuable source of information for all who want to make sound financial decisions, particularly for women, who are emerging as the primary financial planners in Latin American societies. Softcover. DLC: Hispanic Americans--Finance, Personal.


About the Author
Laura Castaneda, a freelance writer specializing in business and personal finance, has worked as a staff writer at the San Francisco Chronicle, the Dallas Morning News, and the Associated Press. She holds a master's degree from Columbia University's School of International and Public Affairs. She won a Knight-Bagehot Fellow Fellowship in business and economics reporting at Columbia. She is a first-generation Mexican-American and lives in Philadelphia. Laura Castellanos is the pricipal of the Lamaca Consulting Group. Previously, she has been a financial planner at American Express Financial Advisors, an attorney with the US Small Business Administration and the US Department of Education, and has worked as a community mediator and served on the boards of numerous nonprofit organizations. She is also a published poet. Born in Havana, Cuba, she makes her home in Oakland, CA. Both authors are bilingual.


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The key to success for Latinos is economic education. In The Latino Guide to Personal Money Management, Laura Castañeda and Laura Castellanos have transformed financial victimization into empowerment. Their guide is thorough and easy to follow. Who says that learning about money can't be simple and fun?" (Nely Galan is President of Entertainment, Telemundo Network Group) — Nely Galan


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