Presenting Digital Cash

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As a rule, money is exciting to get but mighty dry to read about. Presenting Digital Cash breaks the rule--the second half of it anyway. Seth Godin grabs you with wit, stimulates you with new possibilities, and opens your eyes to trends that could change our relationship with money the way cash changed barter and was itself changed by checks and credit cards. Will digital cash bring greater freedom from theft? A true world economy? An end to counterfeiting or a way for hackers to create financial chaos? Godin examines today's situation and what it may bode for tomorrow.


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Packed with case studies from leading Fortune 1000 organizations who are using digital cash as part of their day-to-day operation, this book explains the virtues of electronic commerce between organizations. It covers the history of what brought about the need for digital cash and how that change will fundamentally change the way individuals buy goods on the Internet.


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