Tomorrow's Markets: Global Trends and Their Implications for Business

Book Description
Business leaders have historically viewed social concerns as having little relevance to competition. Leaders in the social sector tend to view firms strictly as adversaries to their causes. Yet as savvy corporations and social advocates are discovering, one of the most effective ways to address many of the world’s pressing problems is to mobilize the corporate sector so that both companies and society can benefit. This volume provides an important foundation of data that catalogs market opportunities in addressing social needs—and the payoff to successful international development. It is the first publication in which the leading indicators of world economic, environmental, and social condition have been collected specifically for an international business audience. Using colorful graphic indicators, maps, and quotable facts, the book describes nineteen global trends that are shaping future markets—in areas such as population, health, education, consumption, ecosystems, urban growth, communications, labor, democracy, and privatization—and interprets each in economic and strategic terms. In his introductory essay, Harvard Business School professor Michael Porter warns that both the corporate and social sectors will need to adopt new mindsets to deal with increasing global challenges and opportunities. He calls Tomorrow’s Markets an "invaluable tool" for understanding the relationship between corporate strategy and societal issues, and how both sides can profit from it.


Buy from Amazon     Compare Prices

The shadows of environmental degradation, poverty, and lack of economic opportunity lie across the regions of the world that are fertile ground for ethnic conflicts, hatred, and violence. The private sector has a more important role than ever before to develop products and practices and to support policies that protect and restore the environment, that eradicate poverty, and that create a fair and transparent society. The challenge of the future is to choose a course that satisfies the market requirements for growth, maintains the natural balance that sustains our economies, and meets the needs and rights of global communities awakening to new dreams of health, prosperity and peace. This publication is a call for action and a sign of opportunity for the tremendous creative and innovative capacity of the business community.


Buy from Barnes & Noble     Compare Prices