Cuba Style: Graphics from the Golden Age of Design FROM THE PUBLISHER
Cuban graphistos heightened the island's appeal by creating a unique visual style that combined elements of art nouveau, art deco, European modernism, and Vegas-style kitsch with a distinctly Cuban sensibility. The first book of its kind, Cuba Style reproduces a treasure trove of vintage graphics from the 1920s to the revolution. Culled from period posters, magazines, advertisements, tourist brochures, postcards, product designs, and packaging, the images collected here by Vicki Gold Levi and Steven Heller create a visual history of Cuba's golden age as a wellspring of capitalist extravagance and capture the spirit of the now-lost popular culture of the island nation.
SYNOPSIS
Touring the commercial graphic culture of pre-Castro Cuba, photography curator Levi and senior art director for The New York Times Heller present color reproductions of postcards, tourism advertisements, cigar boxes, music poster, hotel advertisements, and other items that combined graphic styles from the United States with a distinctive Cuban style. A brief introductory essay extols the virtue of this "golden age" of graphic design, noting that Cuba was portrayed as a "paradise" (for wealthy Americans and Europeans). Annotation c. Book News, Inc.,Portland, OR