Congressional Elections: Campaigning at Home and in Washington

FROM THE PUBLISHER

Now updated with coverage of the 1996 elections, Congressional Elections is for everyone who wants to know what's involved in running for Congress.

Drawing on survey results and interviews with hundreds of candidates, campaign aids, party officials, political action committee managers, and political consultants, the book explores what it takes (candidates, strategies and campaign organizations) to win an election, and presents a compelling, fact-based picture of the two races all successful congressional candidates must win: one at home to win votes in their districts and one in Washington to gain support of national political leaders.

SYNOPSIS

Incorporating insights drawn from the 2002 campaign season, Herrnson (government and politics, U. of Maryland) updates his textbook looking at the role of congressional elections in American politics. Issues of voter choice, candidate presentation, and campaign reform receive attention. The impact of political action committees, the media, political consultants, and other actors is explored. Issues of strategy and resource mobilization are also discussed. Annotation ©2004 Book News, Inc., Portland, OR

FROM THE CRITICS

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