Demography for Business Decision Making

Review
This highly technical but practical work attempts to link the abstract world of demographic research with the practical implications of that research for business decision making.... Demographic information has been recognized as particularly valuable in the development and implementation of marketing strategies as well as forecasting and planning for broader based business decision making. Demography is now even more important because of the changing structure of business organizations and their use of outsourcing and consultants to perform tasks previously fulfulled by corporate managers. Pol and Thomas provide useful coverage of fundamental topics, including migration, fertility, mortality and morbidity, population measurements, and estimates and projections in business demography. As the relationship between demography and business evolves further, demographic data and studies will be firmly mebedded in the business curriculum. This pioneering text is a first step in illuminating what will become an essential component of business decision making.Choice

Book Description
Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science.


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Not a new edition of Pol's "Business Demography" (1987) but informed by comments and criticisms it received. Outlines concepts and measures used in demography and how the science can be used in business generally, and looks at the utilization of some specific kinds of information, including migration, fertility, mortality and morbidity, population size and distribution, and population composition. Annotation c. by Book News, Inc., Portland, Or.


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