Demography for Business Decision Making FROM THE PUBLISHER
Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science.
SYNOPSIS
Provides business professionals and students with a concise, intensive introduction to current concepts, methods, and data in demography and demonstrates how to use them in a competitive business environment.
FROM THE CRITICS
Booknews
Not a new edition of Pol's "Business Demography" (1987) but
informed by comments and criticisms it received. Outlines concepts
and measures used in demography and how the science can be used in
business generally, and looks at the utilization of some specific
kinds of information, including migration, fertility, mortality and
morbidity, population size and distribution, and population
composition.
Annotation c. by Book News, Inc., Portland, Or.