Design Basics: Ideas and Inspiration for Working with Layout, Type, and Color in Graphic Design

Book Description
Design Basics presents creative and innovative design in an affordable format. This book presents inspiring, contemporary projects—and explore particular aspects of graphic design. With examples of work ranging from brochures to packaging, to self-promotion, this bok is a sure source of inspiration for all graphic designers. In Design Basics the reader will be presented with the inner workings of graphic design while the focus is on layout, type and color.


About the Author
Joyce Rutter Kaye is managing editor of U&lc, the quarterly international journal of typography and graphic design published by International Typeface Corporation (ITC). Before joining ITC in May 1991, Kaye was a writer and editor for Advertising Age's monthly magazine, Creativity. Kaye is author of Print Casebooks 10: The Best in Advertising (RC Publications), and contributes regularly to Print and other graphic design publications.


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The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics.


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