Web Works Typography
- Book Review,
by Jason Mills
Book Description
There's more to type than meets the eye. Just take a surf on the Web. Typeface designers are marketing their fonts on the WorldWide Web, going beyond the limits imposed by print advertising, direct mail marketing or even HTML. Besides creating outrageous new digital fonts, these typographer are developing new graphic text treatments that don't waste visitors' time with slow downloads for their online catalogs and e-zines. Featuring some of the most imaginative stars on the Web and in the expanding world of type design, experts share their tricks and techniques in this essential sourcebook for creating dazzling typefaces and Websites. A companion CD-ROM offers royalty-free type, plus links to hundreds of typography related Websites.
About the Author
Web Site Graphics: Typography—A discriminating collection, this array of masterful type-design treatments includes type fonts custom-made for the job, elegant and classic fonts stretching traditional boundaries, and mod and retry type. Learn how to stretch, alter, and successfully use type in place for any web design assignment.
Excerpted from Web Works Typography by Jason Mills, Daniel Donnelly. Copyright © 1999. Reprinted by permission. All rights reserved.
Introduction; Words are the building blocks of modern communication. Whether these groups of letterforms are presented in print, broadcast, or on the Web, a typeface is selected to visually enhance - or to facilitate the conveyance of - each word's message. Fonts can communicate as much as the words they form. Today, type designers face new advantages and challenges posed by technological advances in typeface design. Just about anyone with enough imagination and computer skill can create a digitized font (and a few can create outstanding fonts). Consequently, the typographer's primary task - the selection of the perfect typeface to convey a given message - has become more difficult. There are now thousands of digitized fonts offered by a diverse range of talent on Web sites and in printed catalogs. Prices for typefaces, dingbats, and ornaments can range from minimal (such as freeware or shareware) to extravagant (a proprietary typeface can command thousands of dollars).
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