Apparel Merchandising: The Line Starts Here

FROM THE PUBLISHER

Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry as senior and chief executives covering men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in both domestic and internatonal markets. This practical industry expertise and access to industry resources, combined with their experience in higher education, give them a unique perspective to create a focused and stimulating textbook unlike any currrently available. This text follows the evolution of the merchandising function from its historic roots in two seasons per year and minimal style changes, with emphasis on production efficiency, to today's seasonless, consumer-driven, fashion-oriented, real time, global market. This entails a focus on product development and the philosophies and perspectives of industry executives. Finally, the authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.