The Business of Fashion: Designing, Manufacturing, and Marketing

This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparel. The authors examine every facet of the apparel industry, tracing the path from research and forecasting to textiles and apparel design to preproduction and sourcing decisions to marketing, distribution, and retailing. With over 250 illustrations, figures, and tables, no other single volume provides a more complete introduction to the business of fashion.


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