Agency Compensation: A Guidebook

Book Description
Marketers responsible for overseeing agency compensation will find this Guidebook indispensable. It provides clear, concise analysis of complex compensation issues, including a comprehensive overview of agency compensation fundamentals. Among the key topics covered: The types of compensation arrangements in use today, with many concrete examples; A detailed explanation of agency costs and profit margins; Evaluations of the strengths and weaknesses of labor-based, commission-based and fee-based payment systems; Insights into the increasing use of performance incentives; Guidance on managing compensation costs.


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Marketers responsible for overseeing agency compensation will find this Guidebook indispensable. It provides clear, concise analysis of complex compensation issues, including a comprehensive overview of agency compensation fundamentals. Among the key topics covered:

The types of compensation arrangements in use today, with many concrete examples;
A detailed explanation of agency costs and profit margins;
Evaluations of the strengths and weaknesses of labor-based, commission-based and fee-based payment systems;
Insights into the increasing use of performance incentives;
Guidance on managing compensation costs.


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