Primer on NonProfit PR: If Charity Begins at Home...
- Book Review,
by Kathleen A. Neal
Book Description
•Chock-full of ideas and strategies for applying solid public relations techniques to the nonprofit •Plan a fundraising event, deal with a crisis, defuse a tense situation, develop a relationship with the media, and all the while promote your organization, keeping its mission in the eye of the public •Let this book be your how-to manual for a successful public relations program
About the Author
Kathleen Neal has enjoyed a long career in nonprofit public relations and broadcasting, serving as staff member, volunteer, or board member for over 30 organizations. Currently president of Arnold-Neal Communications, Inc., a public relations consulting firm, she holds an accreditation from the Public Relations Society of America and a Master of Science degree in urban life from Georgia State University.
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