Marketing for CPAs, Accountants, and Tax Professionals
- Book Reviews,
by William J. Winston (Editor)
Marketing for CPAs, Accountants, and Tax Professionals FROM THE CRITICS Booknews A reference manual for accountants, with sections on the marketing process, perspectives on marketing, advertising, and marketing tools and strategies. Topics include the small accounting firm, tax service marketing, effects of the price of services on the perception of quality, deceptive advertising, and the changing role of the CPA. Includes section introductions and an overview. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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