Rain Making: The Professional's Guide to Attracting New Clients

SYNOPSIS

Professionals are faced with increased competition as a result of rapidly changing economic events. Accountants, architects, attorneys, management consultants, and engineers are being forced to make a critical transition from being producers of services to marketers and salespeople. Often this transition can be difficult for firms accustomed to traditional methods of operation.

Filled with easy-to-use strategies - shows members of any profession how to:
Develop and customize a marketing strategy Network effectively and turn network contacts into solid leads Write new articles that will draw new clients Take the trial and error out of cold calling Use direct mail and the media to attract new clients