30 Days to Successful Fundraising FROM THE PUBLISHER
Fundraisers are not born; more often than not they come to the profession
gradually or by accident. If you are new to the business of fundraising, you
may be discovering just how difficult and befuddling the process can be. And
if youﾽve been in it for a while, you might be in need of some new
information and inspiration to help you achieve your goals.
30 Days to Successful Fundraising is a comprehensive, step-by-step program
designed to show you how to get the money you ask for. Whether a newcomer or
an experienced fundraiser, youﾽll learn how to:
Cultivate donors
Motivate volunteers
Develop a ﾽqualitativeﾽ budget
Create compelling visual materials
Implement workable fundraising strategies
Integrate public relations with your fundraising efforts
Speak ﾽfundraisingﾽ by becoming familiar with important terms
And much more
About the Author
A nationally recognized fundraising, marketing, and communications
executive, Dr. Stephen L. Goldstein is president and CEO of Educational
Marketing Services, Inc., which provides expertise in fundraising,
communications, marketing, advertising, market research, analysis, and
strategy to non-profits, government agencies, and for-profit businesses. Dr.
Goldstein earned his bachelors, masters, and Ph.D. at Columbia University.
He lives in Fort Lauderdale, Florida.
SYNOPSIS
This guide for beginning and experienced fundraisers presents a 30- day program designed to increase their professional and personal success. Particular emphasis is placed on the careful cultivation of successful relationships with funders. Each chapter concludes with exercises that help readers to apply the principles covered to their own fundraising projects. Annotation ©2004 Book News, Inc., Portland, OR
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