The Future of Retail Banking: Delivering Value to Global Customer

Book Description
This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology, and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding, and customer behavior. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.


About the Author
Joseph A. DiVanna is CEO, Maris Strategies Ltd.



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This book argues that traditional retail banks are at risk of becoming non-competitive in a global marketplace unless they re-establish a value proposition designed from a customer perspective. The author develops a view in which retail banking future is an evolutionary process which must balance the need to achieve economies of scale and scope while incorporating local customer values. This book looks at financial institutions from all parts of the globe in order to address the current trends influencing competition, including globalization, market structure, technology and demographics, and how these will affect companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It also shows banks how to develop strategic initiatives for future competition.


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