Covered Call Writing Demystified: Double-Digit Returns on Stocks in a Slower Growth Market for the Conservative Investor - Book Review,
by Paul D. Kadavy

Book Description "COVERED CALL WRITING DEMYSTIFIED" is a timely and profitable tutorial investment program written as a novel, primarily for investors who have some knowledge of stock market investing but are new to covered call writing. It is the first work on this subject to simplify, fully explain, and instruct investors on how to use covered call option writing on common stocks. It may offer one of the best opportunities to achieve double-digit investment returns in the slow growth or no growth stock market expected by many experts in the future. This strategy works best in such a market environment. The investment approach of writing covered call options on stocks, a more conservative investment strategy than just owning stocks alone, has been available for decades. Until now, however, it has mostly been unknown or misunderstood by many investors. Why is "COVERED CALL WRITING DEMYSTIFIED" needed? Many nationally recognized investment experts believe that the U.S. stock market in the future will most certainly produce significantly lower returns than the high returns of the past for many years to come. Some noteworthy examples: * "The long-term prospects for equities in general is far from exciting." - Warren E. Buffett, The Chairmans Letter, Berkshire Hathaway, Inc. 2000 Annual Report, Page 3. "If you own equities, over the next twenty or thirty years youll get a reasonable return
maybe its 6%, maybe its 7%. People who expect 15% a year are doomed to disappointment." - Interview with Warren Buffett by Maria Bartiromo of CNBC TV; May 3, 2003 * "Over the next century you should expect your share prices to average 6% (return) a year. Over the next five years, ten years, I think youll be lucky to come out even on share prices." - Sir John Templeton, pioneer in the mutual fund industry, Business Center, CNBC TV Interview; October 1, 2001 * "The Dow has gone absolutely nowhere for three, coming on four years now. I think this will last maybe for another ten years." - John Bollinger, noted technical analyst and creator of the "Bollinger Bands," CNBC TV Interview; October 29, 2001 "Its wise to have realistic expectations on the overall returns you can expect in the stock market, which over time should clock in at about 6% to 7%. The days of double-digit annual returns are probably over for some time to come." Suze Orman, "The Financial Connection." "COVERED CALL WRITING DEMYSTIFIED" is unique because: (1) A detailed investment program is outlined for personal implementation to assist investors in achieving consistent double-digit returns utilizing covered call writing on common stocks. This investment strategy is most effective in a slow growth or no growth stock market, as is projected in the future by so many investment experts. (2) The entire subject matter is centered on a focused area of standardized options...covered call writing on stocks an investor owns or acquires in the future. (3) A complete education on the subject is provided. (4) Unlike other books about options, it is easy to understand by any investor. The book is written as a novel, which increases reader interest and ease of comprehension. (5) Numerous easy-to-use Microsoft® Excel templates on a CD/ROM for PC use as well as manual worksheets are provided with the book to assist in making specific investment decisions regarding which covered calls to write on stocks, to effectively track results, and for other planning purposes. (6) Practical application exercises are included at the end of the chapters to personalize the information provided and assist with profitable planning and execution.
From the Author I have successfully used the strategy of covered call option writing personally for almost twenty years. During that time, I have continually looked for books on the subject. I have never yet found one book that both (1) is totally dedicated to providing an education to the investor exclusively on covered call writing, and (2) provides a program for use by the investor to implement a covered call writing strategy. Virtually all of the books on the subject cover the broad spectrum of option investing, including ultra speculative uses as well as conservative ones. In addition, the authors I have encountered seem to feel it is necessary to impress the reader with their knowledge by making the subject matter virtually unintelligible. I wrote "COVERED CALL WRITING DEMYSTIFIED" because there is no book like it on the market. It is written as a novel, which facilitates understanding. All levels of investors who have a basic understanding of the stock market can also readily understand it. Practical exercises are included to assist the investor with understanding the subject. And most important of all, it has everything an investor needs to actually implement a personal program of covered call writing on stocks owned or acquired in the future. Excel templates on a CD/ROM for PC use are included with the book. These are templates Ive developed and used personally to make quality call option writing decisions and to keep accurate records of performance. Manual worksheets are also included so that investors who dont use a computer can fully implement the program. I hope you enjoy reading "COVERED CALL WRITING DEMYSTIFIED" as much as I enjoyed writing it.
About the Author As a thirty-year career banker and trust officer for Norwest Corporation, now Wells Fargo & Co., one of the nations largest financial institutions, Paul D. Kadavy was president of numerous banks in three states. He also headed a multi-billion dollar trust department, managed a team of investment professionals, and was a trusted advisor to many of the banks individual clients. He is now retired from banking and is a writer, teacher and public speaker. Kadavy has served as a faculty member of the National Graduate Trust School at Northwestern University, The Schools of Banking, Inc. and the American Institute of Banking. He has been a lecturer on trust, investment and banking subjects to FDIC and Federal Reserve Bank examiners in Washington, D.C. He has been a public speaker for the past twenty-five years. Kadavy is also the author of "THE BOOK OF WORLD~CLASS QUOTATIONS" (available through Amazon.com). He has also authored banking, trust and investment articles for such national publications as "Financial Review," "Trusts & Estates," "Pension World," "The Collector/Investor," "Cases & Comment" and "American Bankers Association Trust Management."
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