Alleviating Prepress Anxiety : How to Manage Your Print Projects for Savings, Schedule and Quality

SYNOPSIS

Alleviating Prepress Anxiety: How to Manage Your Print Projects for Savings, Schedule and Quality teaches you the basics of working with designers and printers. It's all explained in a friendly writing style that helps you to identify your concept and audience, select appropriate vendors, implement your own type and design, and write effective print specifications. By the end of the book, you should feel more confident as you manage your projects for savings, schedule and quality! This book teaches you to define concepts for printed projects choose design and print vendors wisely develop cost-effective production teams understand the basics of type and design select papers and colors write concise printing specifications Includes an extensive glossary, over 40 reference tables and 18 "case studies.

ABOUT THE AUTHOR:
Ann Goodheart is a 20-year veteran of the printing and publishing industries. Her career has spanned many facets of communication: teaching, copyediting, developmental editing, writing, graphic design, marketing, sales training and commercial printing. Over the last fourteen years, she has assisted many types of clients, from small businesses to high-tech startups, realize their dreams in print. This book grew out of the everyday challenges of that process.

FROM THE CRITICS

Internet Book Watch - Internet Book Watch

In Alleviating Prepress Anxiety: How To Manage Your Print Projects For Savings, Schedule And Quality is an invaluable, "reader friendly" instruction manual for the novice small press "desktop" publisher. Ann Goodheart draws upon her more than twenty-years of "hands on" publishing experience in showing how the aspiring publisher can save money, time, and stress by defining concepts for printed projects; choosing design and print vendors wisely, developing cost-effective production terms, understanding the basics of type and design, selecting papers and colors, and writing concise printing specifications. Enhanced with case studies and an extensive glossary, Alleviating Prepress Anxiety is a "must" for anyone venturing into desktop publishing for the first time, and has a wealth of practical, useful information for even the more seasoned publisher.

Midwest Book Review

Alleviating Prepress Anxiety is a "must" for anyone venturing into desktop publishing for the first time, and has a wealth of practical, useful information for even the more seasoned publisher.

WHAT PEOPLE ARE SAYING

Alleviating Prepress Anxiety is a concise, inexpensive guide to producing publications with staying power. If the home, business, or institution reproduces messages, it will find Goodheart's how-to-print-those-messages a valuable resource. (David O. Whitten, Editor, Business Library Review International) — David O. Whitten

The best solution I have seen to the problem of juggling desktop publishing with other office roles. Ann provides the reader with doable tips on how to choose, negotiate and interface with a printer to get high-quality, on-schedule, cost-effective finished pieces that win high praise and justifiable recognition. (Susan Fenner, Ph.D., Manager of Education and Professional Development International Association of Administrative Professionals)  — Susan Fenner