The Mars Pathfinder Approach to "Faster-Better-Cheaper"

Book Description
There's a new market battle cry being sounded around the world: Faster-Better-Cheaper. Organizations everywhere are in a competitive war trying to pick up speed, improve output, and do it all for less money. Actually, "improvement" per se isn't too hard to come by with all of today's technological advancements. The tricky part comes in doing things faster, better, and cheaper all at the same time. That takes creativity. Ingenuity. Innovation. To help your employees grow in this regard, they need role models. Good examples. It helps greatly to see living proof of "faster-better-cheaper" in action. Price Pritchett's latest title, The Mars Pathfinder Approach to "Faster-Better-Cheaper" provides that proof, and breaks it down into 13 high-impact guidelines your employees can use to drive your organization to spectacular success. Co-authored with Brian Muirhead, Flight Systems Manager of the JPL Mars Pathfinder Team, this book shows how a small group of dedicated people-tapping into the spirit of ingenuity and innovation-proved "faster-better-cheaper" works in deep space as well as it does on Earth. Most important, the book draws the "faster-better-cheaper" business messages out of this intriguing story, and shows your employees how to apply them in your organization.

About the Author
Price Pritchett is Chairman of Pritchett, LLC, a Dallas-based consulting, training and publishing firm. For 30 years he has been advising CEOs, presidents, and other senior executives on a wide range of strategic matters related to merger integration and major organizational change. Price holds a B.A. and M.A. in English and a Ph.D. in psychology, and is recognized internationally as a leading authority on the dynamics of change in the workplace. His 26 books and handbooks have sold over 10 million copies, making him one of the best-selling business authors in the U.S. Brian Muirhead lead the design, development and launch of the flight system for the Pathfinder mission to Mars and was named Project Manager upon the mission's successful landing. He has a MS in Aeronautics from Caltech and has worked on space and technology projects at NASA's Jet Propulsion Laboratory since 1978.


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