Movies For Business

Ronald J. Fields, author of "Never Give a Sucker an Even Break: W.C. Fields on Business"
"This is breakthrough business lesson material, both entertaining and smart."


John Kimball, Chief Marketing Officer, Newspaper Association of America
"{Higgins' and Striegel's} insights . . . are astute and entertaining . . ."


Book Description
Movies For Business: Big-Screen Lessons in Corporate Vision, Entrepreneurship, Logistics and Ethics is the second volume in a series of self-study guides aimed at helping managers cope with difficult situations and improve day-to-day performance. Use this guide to: * Sharpen your product-development skills
* Train your staff in leadership
* Think through key entrepreneurial issues
* Enliven your business presentations In this guide, you'll learn… * That even a seemingly hopeless situation can be managed successfully with creative use of resources (from the movie "Zulu")
* How to avoid or survive a public-relations crisis (from the movie "Roger & Me")
* Techniques for balancing work and family life (from the movie "One, Two, Three")
Key concepts for developing new technologies (from the movie "The Story of Alexander Graham Bell")
How to keep your entrepreneurial dream from turning into a nightmare (from the movie "Tucker: The Man and His Dream") In other words, you'll learn reel business lessons for real business performance. So grab a VCR or CD-player a great movie, a tub of popcorn and the Movies For Business book and start training. Management training doesn't get any better, easier or more fun than this!


About the Author
Shaun O'L. Higgins is Chairman and CEO of Print Marketing Concepts, Inc., a Houston-based firm that publishes "SportsTV" magazine and television-listings magazines appearing in newspapers from coast-to-coast. He is a past president of the International Newspaper Marketing Association and a former trustee of the Paris-based World Association of Newspapers. A movie fan since childhood, Higgins has been using movies to train new managers since 1986. Colleen Striegel is co-author of "The Newspaper in Art" and "Movies for Leaders." Her professional articles have appeared in "Ideas" and "Campaigns & Elections" magazines. Striegel is a former trustee of the International Newspaper Marketing Association and served on the Political Advertising Task Force of the Newspaper Association of America. She has addressed media and professional women's organizations on topics dealing with audio information services, politics, management, and creativity. Special Contributor, James Lessersohn, is a senior financial officer for one of America's largest and best-known publishing companies and the father of Nora Lessersohn. Special Contributor, Nora Lessersohn, is a high-school student. This is her first professional publication.


Buy from Amazon     Compare Prices