Movies for Leaders: Management Lessons from Four All-Time Great Films FROM THE PUBLISHER
Now there's a better way to train yourself and your staff. A VCR, a great movie, a tub of popcorn and a "Management Goes to the Movies" guide -- training doesn't get any better, easier or more fun than this! "Management Goes to the Movies" guides are designed to broaden your business knowledge, develop your business perspective and heighten your business performance. Each guide contains capsule descriptions and analysis of four or more films that illustrate key business principles. This is "reel" business lessons for "real" business performance!
Movies for Leaders is the first volume in this exciting new series of self-study guides from "Management Goes to the Movies" and is designed to help managers cope with difficult situations and improve day-to-day performance. This first guide looks at business lessons from four all-time great films: The Wizard of Oz, Hoosiers, Moby Dick, and The Bridge on the River Kwai. Use the Movies for Leaders guide to sharpen your own leadership skills, train your staff to lead, think through key leadership issues, and enliven your business presentations. In this guide, you'll learn why The Wizard of Oz is one of the best leadership training films ever made; how minor strengths can blind you to a manager's major weaknesses; why you must train every member of your team; how to develop a mission statement employees can march to...and much, much more! If you want to reach the top, you must become a leader! This guide will help you do just that.
About the Authors:
Shaun Higgins is Chairman and CEO of Print Marketing Concepts, Inc., a Houston-based firm specializing in the production of television-listings magazines and advertising services for 135 newspapers from coast-to-coast. He is a past president of the International Newspaper Marketing Association and a former trustee of the Paris-based World Association of Newspapers. Higgins has addressed media, marketing and advertising audiences in 22 countries. His comments and projects have been reported in "The Wall Street Journal," "New York Times," "USA Today" and in major newspapers in China, Central America, South America, Germany and France. He recently collaborated with author Ronald J. Fields on the business book Never Give a Sucker an Even Break: W.C. Fields on Business. A movie fan since childhood, Higgins began using movies in 1984 to train new managers at Cowles Publishing Company in Spokane, Washington.
Colleen Striegel is co-author, with Shaun Higgins and Garry Apgar, of the 1997 book The Newspaper in Art and her professional articles have appeared in Ideas and Campaigns & Elections magazines. As a trustee of not-for-profit and professional organizations, she has played major roles in hiring executive directors, selecting financial management advisors, and developing capital-works projects. Striegel is a former trustee of the International Newspaper Marketing Association and served on the Political Advertising Task Force of the Newspaper Association of America. She has addressed media and professional women's organizations on topics dealing with audio information services, politics, management and creativity.
WHAT PEOPLE ARE SAYING
[Higgins' and Striegel's] insights into the leadership lessons in The Wizard of Oz are astute and entertaining...and the book is as entertaining as the films it deals with. — (John Kimball, Chief Marketing Officer, Newspaper Association of America, Vienna, Virginia)
Using the great films from Hollywood to teach serious business lessons? Yes! This is break-through business lesson material, both entertaining and smart. — (Ronald J. Fields, author of Never Give a Sucker an Even Break: W.C. Fields on Business)
This book is great! I used to go to movies primarily for the popcorn . . . now I look for the kind of business lessons Higgins and Striegel provide in "Management Goes to the Movies" guides. — (Samuel W. Papert III, Chairman & CEO, Belden Associates, Inc., Dallas, Texas)
Outstanding! First-rate advice drawn from first-rate movies. It's difficult to imagine an easier, more entertaining source for training and developing managers. — (Warren Franklin, President, Pinnacle Productions International)
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