Niche Strategies for Downtown Revitalization: A Hands-On Guide to Developing, Strengthening, and Marketing Niches

A Manual for Small Downtowns, published by The Pennsylvania State University, April 9, 2001
This step-by-step guide is an excellent tool for completing a marketing analysis in your downtown.


Book Description
Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children’s wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or, do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? If you answered yes, then you have a downtown niche — one of the most powerful tools available for downtown revitalization. These groupings of related businesses and services can give your downtown a competitive edge and provide the focus you need for successful promotion and recruitment programs. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment. And, it will give you the tools you need to use these powerful revitalization strategies in your downtown. You’ll learn: Tools and tips for performing market analysis to discover both potential and existing niches in your downtown and to evaluate their long-term feasibility. How downtowns are prospering with niche strategies, including 80 unique examples from cities across the United States. Important national and regional trends that will shape niches right now and for decades to come. Successful techniques for organizing business owners and managers to get the most benefits for your downtown. Proven strategies and tactics for successfully marketing downtown niches. Innovative ideas for recruiting new businesses and retaining existing ones. Pitfalls to avoid when identifying, organizing and promoting niches in your downtown. Strategies for using niches to turn your downtown into the destination for multipurpose trips. Niche Strategies for Downtown Revitalization contains more than 30 real-world examples, along with 30 tables and figures not found in any other publication. You’ll learn from examples of actual data used in market analysis, sample data for trade area demographics, a wide range of district maps, plus actual promotion and recruitment materials. Whether your downtown is large or small, you’ll find everything you need to make a niche strategy the cornerstone of your downtown revitalization efforts.


About the Author
N. David Milder has helped downtowns across the United States identify, organize and promote downtown niches. Since 1977, Mr. Milder has been president of Danth, Inc., a consulting firm whose clients include the City of Charlotte, NC, Main Street New Jersey, The Grand Central Partnership in Manhattan and The Rutland (VT) Partnership, among many others.


Buy from Amazon     Compare Prices

Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.


Buy from Barnes & Noble     Compare Prices